"If people want to watch that five hours [of stream show] on their own terms in their own schedule. It needs to work if somebody wants to stop after an hour and a half or stop after half an hour. People talk about it like food. Like, "I just want to let you know I'm saving it." They talk about it like pasta. "I'm saving it. I'm only going to have one a week." And I love the fact that everybody can have their own experience and I want to make sure that what we put out there works in as many ways as possible."